About us

Welcome to our DIY Embroidery Shop! This is a bridge connecting traditional Chinese craftsmanship with modern aesthetic pursuits. Rooted in the profound cultural heritage of Chinese embroidery, we have developed a range of embroidery-related DIY products, dedicated to passing on the elegant temperament, unique charm, and cultural essence of this time-honored traditional art to embroidery enthusiasts, DIY lovers, handcraft fans, and collectors around the world.

Our product lines are carefully curated to meet the needs of different groups:

Chinese Embroidery DIY Material Kit: Focusing on popular styles in the domestic market, this series offers embroidery patterns suitable for public experience. Whether you are a novice eager to start your embroidery journey or an enthusiast seeking casual creative fun, these DIY kits—equipped with complete materials and clear tutorials—will let you easily immerse yourself in the joy of traditional embroidery.
Handcraft Dolls DIY Kit: This series is a creative combination of traditional embroidery and cute handcrafting. We have designed a variety of vivid doll prototypes for this series. Each kit comes with pre-cut skin-friendly fabric, well-matched embroidery threads, safe and eco-friendly stuffing, and step-by-step graphic tutorials. Whether you want to spend quality parent-child handcraft time with your kids, or create a one-of-a-kind desktop decoration or gift by hand, even beginners with no embroidery or sewing experience can follow the tutorials to complete the doll’s sewing and embroidery decoration step by step. Every stitch will endow the doll with a unique warmth, allowing you to finally get a handcrafted work that is both ornamental and memorable.
Collection of Embroidery Artists' Works:This series pays tribute to the rich ethnic cultures of Yunnan. We have established in-depth cooperation with ethnic artists from Yunnan to present the unique embroidery techniques passed down from generation to generation by various ethnic groups. Each piece in this series is a crystallization of artists’ adherence to tradition and integration of innovation, and all are available in limited quantities to ensure their scarcity and collection value. Here, you can feel the ethnic charm and craftsmanship wisdom contained in every stitch.

In addition to the above product series, we also provide embroidery stitch tutorial videos for all handcraft lovers. You can log on to our website to watch basic embroidery stitch tutorials for free. (All products come with DIY and embroidery instruction booklets; some products are accompanied by detailed embroidery tutorial videos. Since the original language of the videos is Chinese, there may be minor inaccuracies in some translations. We appreciate your understanding.)

“Needles depict ethnic charm; every piece embodies style”—this is not only our brand slogan but also the core of our brand. We firmly believe that embroidery is more than just a craft; it is a carrier of culture and a symbol of elegance. Whether you want to explore traditional art through DIY experiences, or seek exquisite embroidered works and DIY pieces with cultural heritage for collection, our shop is committed to being your reliable partner in exploring products developed based on “the beauty of Chinese embroidery.”

We sincerely invite you to join us and let the timeless charm of Chinese embroidery shine brilliantly in modern times.

Sincerely,
The HeyPouch Team

01.Backstitch：A fundamental stitch for creating solid, continuous lines, often used for outlines and lettering.

02.Outline Stitch：Similar to stem stitch, used for smooth, rounded outlines of shapes and designs.

03.Split Stitch：Creates a textured line by "splitting" the previous stitch with the needle. Common in decorative outlines.

04.French Knot：A classic technique where thread is wrapped around the needle to form small, raised knots. Perfect for details like eyes or flower centers.

05.Lazy Daisy Stitch：A looped stitch that forms petal or daisy-like shapes. Ideal for floral patterns.

06.Chain Stitch：A series of looped stitches forming a chain-like pattern. Used for outlines and decorative lines.

07.Beaded Stitch：A general term for adding beads to embroidery for texture and shine.

08.Satin Stitch：Uses smooth, flat stitches to fill areas with a solid, glossy finish. Great for petals and leaves.

09.Long and Short Stitch：A shading technique blending stitches of varying lengths to create gradient effects.

10.Couching Stitch：A method where decorative threads (e.g., gold wire) are laid on the surface and stitched down at intervals.